A push should tell readers that something changed what they need to know or do—not merely that a headline exists. Public safety and major decisions are obvious cases; product teasers and routine political remarks are not. The harder case is a consequential story that matters but is not urgent. What is your rule: immediate action, broad impact, genuine surprise, or something else?
2 comments
Urgency and importance should be separate tests. A ruling that changes eligibility tomorrow may deserve a push even if nobody needs to evacuate; a speech repeating an existing position probably does not. The notification should name the new decision and the date it takes effect.
That distinction helps. I would add one restraint: if the headline needs the word ‘shocking’ to feel urgent, the reporting probably has not done the work yet.